Nikhil Rai
Creating growth through strategy, partnerships & execution
I work across strategic partnerships, business development, lead generation and automation — helping organizations identify opportunities, build meaningful relationships and scale efficiently.
Free 30-minute intro call — no pitch, just a plan for your next move.
What I focus on
Strategic Partnerships
Building meaningful business relationships.
Growth Marketing
Focused on scalable growth systems.
Lead Generation
Creating efficient acquisition frameworks.
Automation
Improving operations through workflows.
Who I Am
I help organizations grow through strategic partnerships, business development and the systems that turn opportunity into revenue — sourcing and onboarding the right partners, opening the conversations that lead to deals, and building the pipelines and workflows that keep growth predictable.
My work spans partner sourcing and onboarding, commercial structuring (CPL, pay-per-call and rev-share models), real-time integrations (APIs, webhooks and lead-delivery systems), and the quality and compliance that make it all dependable at scale.
I believe sustainable growth comes from combining strong relationships, efficient systems and consistent execution — start with a focused pilot, prove it works, then scale it with transparent reporting.
Relationships first
Long-term value is built on trust, not transactions.
Systems over hustle
Repeatable processes outperform one-off effort.
Execution wins
Ideas matter — but consistent delivery compounds.
Expertise
A cross-functional toolkit for finding, building and scaling opportunities.
Strategic Partnerships
Building valuable relationships that create long-term growth opportunities.
Learn moreBusiness Development
Identifying opportunities, expanding networks and driving sustainable growth.
Learn moreLead Generation
Creating scalable systems for outreach, prospecting and acquisition.
Learn moreAutomation
Reducing manual effort through technology and efficient workflows.
Learn moreGrowth Marketing
Designing data-informed campaigns that compound reach and conversion.
Learn moreOperations
Streamlining execution, reporting and the systems that keep teams moving.
Learn moreEach area links to the detail — or see the full picture on the Services page.
From first call to compounding results
No mystery and no lock-in — every engagement moves through the same five steps, so you always know what happens next.
Discovery
A focused call to understand your goals, constraints and where growth is stuck today.
Audit
I map your current funnel, partners and systems to find the gaps and the quick wins.
Strategy
We agree on a focused plan with clear outcomes — a pilot small enough to prove, big enough to matter.
Execution
I build the pipelines, integrations and workflows — and put transparent reporting in place from day one.
Optimization
We read the numbers together, cut what doesn't work and scale what does.
Curious what step one looks like? Book a free 30-min call.
Growth built on trust and systems
I don't chase one-off wins. I build relationships and repeatable systems that keep performing long after the first deal closes.
- Relationships over transactionsPartnerships structured to last, not to churn.
- Repeatable systems, not hustleProcess that compounds instead of burning out.
- Transparent reportingClear numbers and real-time delivery you can trust.
Skills
A curated view — grouped by where they create leverage.
Top skills
- Cost Per Lead (CPL)
- Lead Generation
- Customer Acquisition
- Digital Marketing
- Relationship Building
Partnerships & BD
- Business Development
- New Business Development
- Strategic Partnerships
- B2B
- Sales
- Warm Calling
Performance & growth
- Performance Marketing
- Demand Generation
- Marketing Strategy
- Google Analytics
- Web Analytics
- SEO
Systems & tools
- Salesforce
- WordPress
- Microsoft Office / Excel
- CRM
- Applicant Tracking Systems
Automation & integrations
- Google Sheets / Apps Script
- MongoDB / data pipelines
- Zapier / Make / n8n
- APIs & Webhooks
- Real-time lead delivery
Emerging
- Generative AI
- AI for Business
- Value Selling
- Root Cause Analysis
Experience
The roles that shaped how I work.
Strategic Partnerships | Lead Monetization Specialist
Fox Ad Media LLC · St. Petersburg, Florida · On-site
Building and scaling TCPA-compliant home seller lead supply; onboarding marketplaces, brokerages and direct lead buyers; structuring CPL / pay-per-call / rev-share deals with real-time delivery and reporting.
Assistant Manager, Business Development
Markads Media Inc. · Austin, Texas · On-site
Spearheaded growth initiatives and led cross-functional teams to build partnerships and drive business expansion.
Business Development Executive
Markads Media Inc.
Performance marketing across CPL, CPA, CPC, CPS, CPI, CPR and CPM models.
Earlier experience (13 roles)
- Human Resources Associate — PlanetSpark · Dec 2022 – Oct 2023 · Gurugram, India
- Human Resources Intern — PlanetSpark · Sep 2022 – Dec 2022
- Audit & Observation Intern — PlanetSpark · May 2022 – Sep 2022
- Customer Success Intern — PlanetSpark · Apr 2022 – May 2022
- Inside Sales Intern — PlanetSpark · Mar 2022 – Apr 2022
- Social Media Executive — ATQ Information Technology Services · Sep 2021 – Feb 2022
- Digital Marketing & Content Creator — Exploring Excel · Aug 2021 – Oct 2021 · Lucknow, India
- Digital Media Intern — iCarry.in · Aug 2021 – Sep 2021
- SEO Intern — BDeveloper · Nov 2020 – Jul 2021 · Lucknow, India
- Campus Ambassador — F13 Technologies · Feb 2020 – Nov 2020
- Campus Ambassador — Pata Hai Media Labs · Sep 2019 – Oct 2019
- Social Media Marketing Intern — Flintstop · Apr 2019 – Aug 2019
- Social Media & Campus Marketing Intern — Eat My News · Jan 2019 – Feb 2019
Licenses & Certifications
Ongoing learning across sales, AI, analytics and operations.
How to Sell on Value, Not Price
Managing AI Risks: 8 Common Mistakes to Avoid at Work
Root Cause Analysis: Getting to the Root of Business Problems
Optimize Your Resume for Applicant Tracking Systems
Interviewing a Job Candidate for Recruiters
Digital Marketing
Featured Projects
Selected areas where systems thinking turned effort into outcomes.
Lead Generation Systems
Designed scalable outreach and prospecting workflows for growth.
View case study
Business Automation
Built workflow systems that reduce manual work and improve efficiency.
View case study
SEO & Visibility
Implemented strategies to improve discoverability and search presence.
View case study
Digital Operations
Created systems that improve execution, reporting and business performance.
View case studyWant a system like these for your business? See how I can help
Recommendations
People I've partnered and worked with have shared recommendations on LinkedIn.
"Nikhil is a keen learner who is always motivated to do new things — a diligent and hard-working professional who knows his job well. It was great mentoring him as he is always open to feedback and suggestions."
Frequently Asked
A few things people usually want to know before reaching out.
What do you help organizations with?
I focus on strategic partnerships, business development, lead generation, automation, growth marketing and operations — finding opportunities, building relationships and putting repeatable systems in place so growth is sustainable rather than one-off.
How do we start working together?
The easiest way is to book a quick call or send a message through the contact section below. We'll talk through your goals and figure out where I can add the most value.
Do you work with clients remotely?
Yes — I work with organizations remotely and am open to partnerships and collaborations worldwide.
What kind of organizations do you work with?
I work across a range of teams and stages. The common thread is a focus on strong relationships, efficient processes and consistent execution.
How are projects usually scoped?
It depends on the goal. We start with a conversation to understand the problem, then agree on a focused scope and clear outcomes before any work begins.
Latest Writing
Notes on partnerships, growth, lead generation and automation — lessons from building systems that scale.
Account-Based Marketing: A Practical B2B Playbook
Win named accounts instead of chasing anonymous volume — when ABM is worth it and how to run it as a repeatable play.
Read article OperationsGrowth Operations: The System That Makes Growth Repeatable
The function that turns marketing and sales effort into a repeatable system — and why nobody owns it.
Read article PartnershipsTypes of Strategic Partnerships (and How to Choose the Right One)
Channel, technology, content, referral and co-marketing partnerships — what each is good for, and how to choose.
Read articleLet's Connect
Open to partnerships, collaborations and conversations. Reach out through any channel below.
Book a 30-min Call