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Partnerships

Articles on strategic partnerships, business development and building alliances that actually drive growth — by Nikhil Rai.

Partnerships

Integration Partnerships: The Channel That Sells Itself

When your product connects to a partner's, the case for both of you sells itself in the product, not in a slide. How to build integrations that actually produce pipeline.

7 min read Read article Partnerships

Channel Partnerships: A Playbook for Partner-Led Growth

Someone already sells to your exact buyer. Channel partnerships let you grow through their trust, but only when the partner's win is concrete and selling you is effortless.

8 min read Read article Types of Strategic Partnerships (and How to Choose the Right One) Partnerships

Types of Strategic Partnerships (and How to Choose the Right One)

Channel, technology, content, referral and co-marketing partnerships — what each is good for, and how to choose the right type for your goal.

9 min read Read article The Partnership Agreement Checklist: What to Nail Down Before You Sign Partnerships

The Partnership Agreement Checklist: What to Nail Down Before You Sign

Most partnerships fail on the things nobody agreed up front. The goals, ownership, economics and exit terms to settle before you sign.

8 min read Read article How to Build Strategic Partnerships That Actually Drive Growth Partnerships

How to Build Strategic Partnerships That Actually Drive Growth

Most partnerships stall after the announcement. A practical framework for building ones that create real, lasting growth.

6 min read Read article