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Growth

Articles on growth strategy, positioning, retention, distribution and go-to-market, practical growth systems by Nikhil Rai.

Signs It's Time to Hire a Growth Consultant Growth

Signs It's Time to Hire a Growth Consultant (and When It Isn't)

A growth consultant is worth bringing in when revenue has plateaued, teams disagree on why, pipeline depends on one person, or more leads stop turning into more revenue. It is the wrong call before product market fit or when nobody internal will own the result.

8 min read Read article Marketing Attribution: Which Model Actually Fits a B2B Sales Cycle Growth Marketing

Marketing Attribution: Which Model Actually Fits a B2B Sales Cycle

Marketing attribution promises a clean answer to which channel deserves credit. No model can see a peer recommendation, a hallway conversation, or six stakeholders researching independently. Which attribution model actually fits a multi-touch B2B cycle, and what to track alongside it.

12 min read Read article SEO Strategy: What Works Now That AI Answers First SEO

SEO Strategy: What Works Now That AI Answers First

AI Overviews didn't kill SEO, they exposed the thin version of it. The real strategy in order: real questions before keyword volume, technical fixes done once, internal links on purpose, and a fair runway before judging a page.

12 min read Read article What a Free SEO Audit Won't Tell You SEO

What a Free SEO Audit Won't Tell You

A free SEO audit is a fast, honest first pass, not a strategy. It's very good at telling you what's broken and useless at telling you what to build next.

5 min read Read article Founder-Led Sales: When to Do It and When to Hire Growth

Founder-Led Sales: When to Do It and When to Hire

Every founder ends up selling early, and that's fine. The mistake is missing the point where it stops being the right call and starts being the ceiling on growth.

6 min read Read article Business Development vs. Growth Strategy: What's Actually Different Growth

Business Development vs. Growth Strategy: What's Actually Different

Business development, growth strategy, corporate development and market development get used interchangeably, but they answer different questions. What each one actually means.

6 min read Read article Expansion Revenue Is Growth You Already Have Growth

Expansion Revenue Is Growth You Already Have

New logos aren't the only growth channel. Why expansion revenue from existing customers compounds faster, and how to build a system that finds it.

6 min read Read article Demand Generation: A Practical Playbook for Pipeline Demand Generation

Demand Generation: A Practical Playbook for Pipeline

Demand generation creates the market that lead generation captures. A practical playbook for a demand engine that makes your whole funnel cheaper and warmer over time.

7 min read Read article Sales and Marketing Alignment: How to Actually Get It Growth

Sales and Marketing Alignment: How to Actually Get It

Sales and marketing misalignment quietly kills pipeline. Shared goals, a common definition of a good lead, and the operating rhythm that keeps both teams pulling together.

7 min read Read article Account-Based Marketing: A Practical B2B Playbook Growth

Account-Based Marketing: A Practical B2B Playbook

Account-based marketing wins named accounts instead of chasing anonymous volume. When ABM is worth it, how to build a target list you believe in, and how to run it as a repeatable play measured by pipeline.

7 min read Read article Content Marketing Strategy for B2B: A Practical Framework Growth Marketing

Content Marketing Strategy for B2B: A Practical Framework

A B2B content marketing strategy isn't a blog calendar: it's a system that turns expertise into demand. How to choose topics, formats and distribution that generate pipeline.

8 min read Read article Product-Led vs Sales-Led Growth: Which Is Right for You? Growth

Product-Led vs Sales-Led Growth: Which Is Right for You?

Product-led vs sales-led growth isn't about which is trendier: it's about your price, product and buyer. How to tell which motion fits, and when to blend both.

7 min read Read article Referrals Don't Happen by Accident Growth

Referrals Don't Happen by Accident

Word of mouth is your highest-trust, lowest-cost channel, and most teams leave it to luck. How to turn referrals into a system you design, ask for and reward.

6 min read Read article You Don't Have a Growth Problem, You Have a Positioning Problem Positioning

You Don't Have a Growth Problem, You Have a Positioning Problem

Most "growth problems" are positioning problems in disguise. Why clarity about who you're for and what you replace beats more spend, more channels and more features.

6 min read Read article Retention Is the Growth You Already Paid For Growth

Retention Is the Growth You Already Paid For

Acquisition gets the budget, but retention compounds. Why keeping and expanding the customers you already won out-grows chasing new ones, and the habits that make it happen.

6 min read Read article Distribution Is the Product Growth

Distribution Is the Product

A great product doesn't market itself. How to design distribution as a discipline (pick one channel, earn it, own it, and make it compound) instead of bolting it on at launch.

6 min read Read article Go-to-Market From Zero: Your First 100 Users Go-To-Market

Go-to-Market From Zero: Your First 100 Users

How to launch when nobody knows you exist: pick a beachhead, go where your first users already gather, do the unscalable work, and turn early momentum into growth.

6 min read Read article Business Development Strategy: A System, Not a Rolodex Business Development

Business Development Strategy: A System, Not a Rolodex

BD isn't sales or networking: it's the disciplined work of finding and creating growth opportunities. How to run it as a repeatable system.

6 min read Read article Growth Marketing Strategy Without the Hacks Growth Marketing

Growth Marketing Strategy Without the Hacks

Growth marketing isn't viral tricks: it's a disciplined system of experiments across the funnel. A framework for growth that compounds.

6 min read Read article